20,000 square-foot attraction will be a new addition to Chandler Fashion Center
The High Tech Oasis is getting a huge splash of Crayola color.
The iconic family brand announced at a press conference today that it will open a Crayola Experience at Chandler Fashion Center next summer. This is the fifth location for the popular family attraction, which also has facilities in Orlando, Florida; Bloomington, Minnesota; Plano, Texas; and Easton, Pennsylvania – the home of Crayola crayons since 1903.
The 20,000 square-foot attraction will be situated near Kona Grill on the west side of the mall. It also will include a 4,000 square-foot retail space, The Crayola Store, which features the world's largest selection of Crayola products and unique souvenirs, such as plush toys and apparel. The store will be accessible to the public.
Although best known for its crayons and markers, the 115-year-old company now has more than 1,500 proprietary products and technologies, which serve as the inspiration for Crayola Experience’s 19 hands-on activities.
"Crayola Experience is more than just an attraction – it’s a dynamic and colorful place where families can come together to create, play and make memories that will last a lifetime,” said Victoria Lozano, Crayola SVP & GM, Crayola Attractions & Retail. “Our new Crayola Experience in Chandler perfectly aligns with its family-friendly community and we look forward to welcoming the community next summer.
At Crayola Experience Chandler, guests will enjoy classic experiences such as naming and wrapping their own Crayola crayon (Wrap It Up!), starring in their own coloring page (Be a Star), using their touch to bring art to 4-D life (Color Magic), creating melted wax spin-art (Drip Art) as well as some new experiences that will debut in Arizona.
“Our well-positioned, high-performing properties are excellent platforms for experiential brands, such as Crayola, to deepen their relationships with customers,” said Ken Volk, senior vice president of business development at Macerich, which owns and operates Chandler Fashion Center. “Across our portfolio, we are adding dynamic new attractions and experiences – from art installations and entertainment venues to destination restaurants, virtual reality, upscale fitness and more – giving people and brands even more reasons to come to our market-leading centers.”
“This unique attraction at Chandler Fashion Center reinforces Chandler’s reputation as a community that embraces creativity and innovation,” said Chandler Mayor Jay Tibshraeny. “We’re proud to welcome Crayola Experience and look forward to it becoming a place where families throughout the region come to create, learn and play.”
Crayola Experience will be open 365 days a year and will hire more than 100 full-time and part-time employees. It also will host private events, group trips and birthday parties. Families can buy Annual Passes, allowing them to experience the magic of color all year long.
To learn more about Arizona’s newest family attraction, go to CrayolaExperience.com.
About Crayola Experience: Discover the magic of color at Crayola’s premier and one-of-a-kind family attraction Crayola Experience! Dozens of hands-on attractions await families in Easton, Pa. — the birthplace of Crayola crayons — as well as in Orlando, Fla., Plano, Texas, and Mall of America (Bloomington, Minn.) Bigger, brighter and bolder than ever, the colorful adventures of Crayola Experience help kids and adults alike explore art and technology, express their creativity and experience color in a whole new way. Also featuring live entertainment. To learn more, visit crayolaexperience.com or find us on Facebook.
About Crayola: Crayola LLC, based in Easton, Pa., and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit crayola.com or join the conversation at facebook.com/crayola.
About Macerich: Macerich, an S&P 500 company, is a fully integrated self-managed and self-administered real estate investment trust, which focuses on the acquisition, leasing, management, development and redevelopment of regional malls throughout the United States.
Macerich currently owns 52 million square feet of real estate consisting primarily of interests in 48 regional shopping centers. Macerich specializes in successful retail properties in many of the country’s most attractive, densely populated markets with significant presence in the Pacific Rim, Arizona, Chicago and the Metro New York to Washington, DC corridor.
A recognized leader in sustainability, Macerich has earned NAREIT’s prestigious “Leader in the Light” award every year from 2014-2017. For the third straight year in 2017 Macerich achieved the #1 GRESB ranking in the North American Retail Sector, among many other environmental accomplishments. Additional information about Macerich can be obtained from the Company's website at macerich.com.