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Sept. 26, 2017
 
Two City of Chandler programs recognized with prestigious Public Relations Society of America awards
 
PRSA Copper Anvil awards ceremonyTwo City of Chandler programs were recognized with prestigious awards from the Public Relations Society of America (PRSA) Phoenix Chapter, at the organization’s annual awards event on Sept. 7, 2017.
 
America in Times of Conflict, a series of panel discussion, exhibits, movies, lectures and performances exploring our country’s history and culture during wartime was recognized with a Copper Anvil Award, the highest honor given for outstanding public relations tactics and campaigns. America in Times of Conflict events were held between November 2016 and April 2017, and presented by the Chandler Public Library, Chandler Museum, Chandler Senior Center and Chandler Center for the Arts.
 
“An incredible amount of work went into the public relations and communication for America in Times of Conflict to be a success,” says Dan Lee, manager of the Chandler Public Library. “We wanted to be good stewards of a grant that supported the program. The result was the library reaching nearly 4,300 people in the community with quality programming, the majority of them being seniors or veterans.”
 
The Seventh Annual Chandler Chuck Wagon Cook-Off was recognized with an Award of Merit by PRSA, for its excellent execution. Chuck Wagon Cook-Off is a signature culinary event that provides attendees with the rare experience of the sights, sounds, tastes and smells of authentic 1880s chuck wagons. It is organized by Chandler Museum and Pardners of Tumbleweed Ranch.
 
“Using a carefully crafted public relations plan, we were able to nearly double the attendance at the Chuck Wagon Cook-Off in 2016,” says Jody Crago, Chandler Museum administrator. “The event and Chandler Museum gained amazing recognition in the community as a result of the painstakingly detailed work.”
 
Both award-winning programs were produced by staff in the City of Chandler’s Community Services Department, which includes Chandler Center for the Arts, Chandler Museum, Chandler Parks, Recreation and Aquatics, Chandler Public Library and Vision Gallery.
 
“The Divisions within Community Services do an excellent job at ensuring they provide the best programming and events for our residents,” says Community Services Director Brenda Brown. “But, just as important is getting the word out to residents so they can take advantage of these offerings. These two programs are prime examples of how smart, integrated marketing and public relations planning can do just that and even more.”


Photo: Chandler Library Manager Dan Lee and Information Specialist Cynde Cerf with the PRSA Copper Anvil Award.



 

About PRSA Phoenix – Copper Anvil Awards
 
The Public Relations Society of America (PRSA) Phoenix chapter awarded 39 awards during its annual Copper Anvil Awards in 2017, a program that recognizes outstanding public relations tactics and campaigns, reflecting the highest standards of performance in public relations. Of the 39 awards given, 26 were Copper Anvil Awards and 13 were Award of Merits. While both awards recognize excellence in public relations, the Copper Anvil Award is the highest honor bestowed by PRSA Phoenix followed by the Award of Merit. Finalists and award type are determined by the final point score given by the judging chapter. The Public Relations Society of America (PRSA) is the largest and most prominent organization dedicated to the professional development and advocacy of public relations practitioners. Founded in 1961, the Phoenix chapter is one of the largest in the nation, serving more than 300 PR and communications professionals in a variety of industries.