June 25, 2012
How to Define Your Company’s Value Proposition
To be successful, every business must be able to provide an offer that is considered valuable to their customers. At the next Coffee & Connections, guest speaker Rick Harding will help attendees understand how we as human beings assess value, what the components of an offer are and how to position offers to compel value in the marketplace. Coffee & Connections will be held 7:30 to 9 a.m. Thursday, July 19 at the Innovations Incubator, 145 S. 79th Street.
Harding holds a degree in Electronic Engineering Technology and has spent the last 17 years in sales and marketing for high tech companies. While serving in a technical sales and marketing capacity, he provided innovation in the development of offers to both customers and industry partners. Harding is currently COO of Cummings Engineering, a secure mobile communications company, and will cover the following topics:
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History of understanding value
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What is "value"?
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Components of an offer
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What is the Principle of Marginal Utility?
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What is the Indifference Principle?
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Cascading effects of Marginal Utility
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Dependencies of interpretation of value
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Price versus cost
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Where does "pricing" occur?
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Why does this matter?
The event is free and open to the public, but registration is required due to limited seating. To register, visit www.maricopasbdc.com or call Sanjay Dhole, Small Business Development Center (SBDC), at 480-784-0591.
Coffee & Connections is a quarterly series presented by the SBDC in partnership with the Innovations Science & Technology Incubator in Chandler. The next date is Thursday Oct. 18, 2012. |